A website redesign is a huge project that can take time, money, and resources. If you choose the wrong company, it can result in an unfinished or poorly executed project. It’s important to choose the right agency with the right skill set to get the job done.

We’ve put together a list of tips that will help you choose the best web design company for your needs. Keep reading!

A Strategic Process and Approach

Does the company you are considering have a clearly defined process to follow? Or does it seem more haphazard, with loose guidelines at best? 

Of course, there is always some degree of variation in each project, but precise steps should be taken to define the design approach and standardize key elements.

When considering web agencies, be sure they can articulate a strategic process from start to finish. An agency’s process should give you a sense of confidence in their ability to deliver a successful project for your firm.

How Do They Price Their Services?

When researching web designers, it’s probably best to ask for a proposal that spells out the various elements and associated costs. Some agencies present their pricing in an hourly figure; others charge by project or by page.

When discussing price with prospective design partners, be sure you understand how your potential agency will arrive at the final cost structure. Also, consider what other factors they’ll use to establish their rate.

What Core Services Do They Offer?

For your part, you need to know if the firm can design and develop a website that meets your needs. Some web design companies aren’t completely in-house and outsource some parts of their website design services.

A quality design company should offer design, development, and marketing within a quality team of developers and designers. Outsourcing different components of the package end up making the cost more prohibitive than it needs to be.

A quality team that has worked together for a long time won’t only give you a better turnaround time but will also produce better quality. 

The firm you choose should offer you a full range of services, including graphic design, content writing, internet marketing, domain names, and 24-hour support.

What Is its Design Experience?

Good design companies have a proven track record of successful web marketing. They should show you examples of their previous online projects and explain how they reached their results. 

Is the company experienced in your market sector, or at least a related one? Does it have a portfolio that demonstrates knowledge of your company, industry, or product? 

Your website is the face of your company. If designed and developed properly, can become one of your best sales reps as it generates new leads and builds your sales pipeline.

Additionally, a website shouldn’t be looked at in a silo. It should be considered within the mix of content marketing, digital marketing, SEO, social media, blogging, lead generation, and inbound marketing tactics.

How Long Will They Spend on the Project?

What is the average amount of time they typically spend on a normal project? The amount of time they propose to you greatly affects the project’s price.

It’s also important to know that a good design firm will provide you with a proposal that takes into account the process. It should not just be a certain number of hours or pages. 

For example, if they say their average page typically requires eight hours, but your page will require twelve hours, you should ask why.